LeadGenerator™ Learning Center
Expert Interview
Scott Hallman interviews John Carlton
Your Sales Message is perhaps the most important element in winning new business. The sales copy is the key to communicating this Sales Message. Sales copy is used in letters, emails, web pages, video and audio scripts, and even in your sales presentations.Every business on the planet NEEDS to know how to create and improve their sales copy. John Carlton makes it simple. He has developed a SYSTEM for non-writers to quickly get hip to creating killer sales messages for everything that needs doing in their biz. It’s step-by-step, and pulls back the curtain on the secrets of writing to persuade. Once you know this system, you can write your own important stuff, and know how to direct others to write for you.
John shares his latest breakthroughs on helping companies write effective sales copy…not just the tried and true strategies and tactics (like is 4 Simple Steps to Successful Copy) but also some of his latest $2,000+ training program, The 17 Step Simple Writing System.